Hoosier Named Official Tire of ASA Midwest Tour

DAYTONA BEACH, FL (April 5, 2007) – The American Speed Association Kwik Trip Midwest Tour presented by Echo Outdoor Power Equipment has designated the 3035/3045 Hoosier compound as the official tire for the inaugural 2007 season.

“This compound is widely used in Super Late Model racing across the country. The ASA Midwest Tour is bringing back what ARTGO was famous for – bringing in the Touring Stars to compete against the locals. Pretty much all of the drivers are familiar with this tire so it’s a good fit for everyone,” explained Irish Saunders, Manager of Contract Sales, Hoosier.

ASA Midwest Tour VP Steve Einhaus added, “When it came to making a decision on tire brand it was pretty much a given that Hoosier was our choice. Their quality is second to none and their support to the racer is by far the best in the country.”

Hoosier is the largest race tire manufacturer in the world, and all Hoosier race tires are still proudly "Made in the USA." The company continues to be privately owned and operated by the Newton family, and founders Bob and Joyce remain actively involved in the day-to-day operations of Hoosier (as do many Newton family members). Hoosier has grown to be one of the largest employers in Plymouth, Indiana, and produces over 1000 different types of race tires. The company has its own 300-mph test wheel; a technology center; state-of-the-art, fully integrated production facilities; and a model sales and distribution network in Lakeville, Indiana, which others seek to emulate.

The pride that exists among those associated with Hoosier continues to be the focal point of the success the company has enjoyed over the years. Bob and Joyce, as well as others involved in the racing industry, marvel at the success and growth of the original business they started over 40 years ago. At Hoosier, they know that if someone builds a company with talented, hardworking people who care, and produce a product that performs at an affordable price, they will satisfy the needs of their customers and both parties will be winners. This philosophy has been, and will continue to be, the secret behind Hoosier's success in building "Tires Designed for Champions."

Fredrickson will be making his debut at the ASA Midwest Tour inaugural season opener at his home track, Elko Speedway, April 28, 2007. Dan is currently seeking sponsorship for the 2007 season. More information about Dan Fredrickson is available by e-mailing latemodel27@aol.com or calling (612) 834-5554 and soon by logging on to www.danfredrickson.com, under construction at press time.

To learn more about the American Speed Association Kwik Trip Midwest Tour presented by Echo Outdoor Power Equipment please contact the ASA Midwest Tour office by calling (262) 514-3880 or by e-mailing Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more of the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from all the racetracks and regional tours involved in the American Speed Association, visit www.asa-racing.com.