Red Line Oil and Hyperco also named as Presenting Sponsors; Roltek Transmission given away to 2008 ASAMT Rookie of the Year
By: Kevin Ramsell

BURLINGTON, WI (Friday, April 5, 2008) – ASA Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment officials are proud to announce that Lane Automotive, along with Red Line Synthetic Oil and Hyperco have signed on as the title sponsor of the Rookie of the Year program. The program will now be titled the Lane Automotive ASAMT Rookie of the Year presented by Red Line Synthetic Oil and Hyperco.

“We definitely kept an eye on the ASA Midwest Tour last year and they had a great first year,” John Berglund, Advertising Manager and Race Track Promotions for Lane Automotive stated. “We went to the Norway (MI) race and were impressed with the event they put on. We kept up on every race they had, saw the momentum they are growing on, and said that we need to get on board with them.”

Berglund was also impressed with what the ASAMT brings to each of their events, “They have veteran super late model drivers who the fans recognize and have the experience to put on a great show for the fans,” Berglund explained. “We didn’t want to come in just as a contingency sponsor, we wanted to be involved. When Steve (Einhaus, ASAMT VP) presented his Rookie of the Year program, we felt that would be a great way for us to get more exposure and the opportunity for us to provide a very desirable reward program.”

Berglund did state that they not only present a large end of season award to the top finishing rookie, but they will also be providing awards at each event, “We are still working out the details, but we could be looking at an end of season bonus of over $2,000 to the Rookie of the Year. With the list of rookies they have coming in this season, it should be a great battle!”

Along with what Lane Automotive, Red Line Synthetic Oil and Hyperco’s package, it was also announced that Roltek Transmission will once again be giving away a brand new transmission to the 2008 Rookie of the Year that is valued at over $5,000.

“We are very excited to have Lane Automotive, Red Line Synthetic Oil, Hyperco, joining the ASAMT in 2008,” Steve Einhaus, ASAMT VP stated. “In my conversations with John Berglund you can tell how excited Lane Automotive is to be a part of our series. With the package they will be presenting along with the return of the Roltek Transmission giveaway, the Rookie of the Year race will be one to watch this season.”

Lane Automotive has grown from a one man shop in George Lane’s garage to a speed industry phenomenon, and is know all over the world as a premier supplier of all the best and latest performance parts and accessories for racers, hot rodders, truck and off-road enthusiasts, and sport compact enthusiasts.

Today, Lane Automotive through its divisions which include Motor State Distributing, Allstar Performance, Lane Collectables, Exact Detail and the Lane Showroom, caters to the needs of racing and hot rodding enthusiasts from a stunning new complex located in Watervliet, MI at the intersection of Interstate 94 and Michigan 140.

Red Line Oil is proud to be part of the ASA Midwest Tour's Rookie of the Year program, having taken a major role in the early careers of drivers like Jeff Gordon, Boris Said, and Michael McDowell, as well as the careers of tuners like RCR's Gil Martin. "Making certain that race cars are both fast and consistent is a big part of what we do," said Cameron Evans, Director of Sales and Marketing for Red Line Oil. "To work with both Lane Automotive and the ASA Midwest Tour in an effort to ensure performance while lowering the operating cost in today's racing environment is a thrill for everyone here at Red Line."

Since 1979, Red Line Synthetic Oil Corporation has been active in the circle track marketplace, manufacturing over 100 quality products, including motor oils, gear oils, assembly lubes, and additives. From its famous WaterWetter coolant additive to ShockProof gear oils and stable racing oils, Red Line is behind the success of championships from the local level to Sprint Cup competition.

Hyperco, a division of MW Industries, is a long time supplier of high performance suspension components for all levels of the motor racing industry. The Hyperco product line includes suspension coils (Hypercoils), Hydraulic load centering Spring Perches and Composite Leaf Springs. Hyperco specializes in the development and optimization of these products for the motor racing industry. Hyperco components are utilized by championship winning teams worldwide.

“Everyone at Hyperco is excited to participate in the ASA Midwest Tour series. We look forward to strengthening our relationships with the teams…and attending some great races,” Kelly Falls, General Manager at Hyperco stated.

Along with other contingency sponsors such as: AP Brakes, Ferodo Brake Pads, PowerTrain Technology, Penske, Holley, Tilton Engineering, and Competition Race Technology, the ASAMT Rookie of the Year program could be one of the largest bonuses this season.

“The rookie program has shaped up to be one of the largest bonuses of the season with over $10,000 in awards from a long list of supporting companies,” Einhaus stated. “This is a great incentive for new competitors to race in our series and we are very thankful to all of those that are supporting this program.”

For more information, please visit their website at www.laneautomotive.com.

For more information on Red Line Synthetic Oil, please visit their site at www.redlineoil.com.

For more information about Hyperco products please visit www.hypercoils.com or call 1 800 365 2645.

The season opening event for the ASA Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment’s will take place on Saturday, April 19th at Elko Speedway in Elko, MN. Entry forms are now available at www.asamidwesttour.com.

To learn more about the American Speed Association Kwik Trip Midwest Tour presented by Echo Outdoor Power Equipment log on to www.asamidwesttour.com or call the ASA Midwest Tour office at (262) 514-3880 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more of the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association, visit www.asaracing.com.