RACETEAMGEAR.COM SIGNS ON AS AN ASA MIDWEST TOUR SPONSOR
By: Kevin Ramsell

BURLINGTON, WI (Wednesday, April 23, 2008) – ASA Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment officials are proud to welcome RaceTeamGear.com as an official sponsor for the Tour. The Swiss Colony based company will also be providing the officials uniforms for this season.

“Swiss Colony has been involved in regional short track racing for over 10 years,” Tim Wolff, Director of Human Resources for The Swiss Colony, Inc. stated. “From the early years, we have realized that our association with motor sports has helped with our local name recognition. We also have developed a large following and a great deal of pride with our employees.”

Last year, they launched a new online business, “We have taken our involvement in racing to the next level with the launch of our new online retail business dedicated to the national and local racing fans,” Wolff explained. “RaceTeamGear.com was developed to offer race fans officially licensed merchandise from their favorite teams and drivers at the NASCAR Sprint Cup level. RaceTeamGear.com offers high quality merchandise from national racing superstars including Matt Kenseth, Tony Stewart, Jeff Gordon, Dale Earnhardt Jr., and many more. As part of the website, race fans have the option to buy now and pay later with RTG credit. We encourage everyone to visit RaceTeamGear.com for more information.”

“Joe Hunter and his group at The Swiss Colony are great supporters of local and regional racing,” Steve Einhaus, ASAMT VP stated. “We are thrilled that they have stepped up to become an official sponsor of the ASAMT and also thankful for providing high quality uniforms for our officials. With a unique design created by Tyler Sjoman of Race Freak Gear, the uniform will be a great impression of the fun and excitement the ASAMT brings to each event.”

The next event for the ASA Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment is on Sunday, May 4th at Madison International Speedway. Along with the ASAMT, the Big 8 Series will also be competing that day.

To learn more about the American Speed Association Kwik Trip Midwest Tour presented by Echo Outdoor Power Equipment and the engine giveaway program, please contact the ASA Midwest Tour office by calling (262) 514-3880 or by e-mailing Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from all the racetracks and regional tours involved in the American Speed Association, visit www.asa-racing.com.